November 16, 2020 – The eighth Crikvenica International Health Tourism Conference was held on November 12 and 13, for the first time virtually and in English. Visitors followed the discussion of Croatian and international health experts through a special mobile event application, YouTube, and Facebook channels.
HRTurizam reports that the Crikvenica Health Tourism Conference was successfully organized again this year by the Crikvenica Tourist Board and the Kvarner Health Tourism Cluster, and the co-organizers were Thalassotherapia Crikvenica and the Terme Selce Polyclinic.
The conference has traditionally been supported by the Ministry of Tourism and Sports, the Ministry of Health, Primorje-Gorski Kotar County, the Kvarner Tourist Board, the Croatian Chamber of Commerce, and the City of Crikvenica.
“Croatia’s strategic focus is on the further development of our health tourism, which has great potential for contributing to year-round tourism. In addition, Croatia has all the important comparative advantages for this form of tourism that we will use in the period ahead,” announced Minister of Tourism and Sports Nikolina Brnjac, welcoming all organizers, sponsors, and participants of the eighth conference on health tourism.
The first two days of the conference achieved over three thousand views.
“It is imperative to promote the possibilities and quality of health tourism in Kvarner, but also in the whole of Croatia, through such international conferences. I believe that in the future, health tourism will become one of the most profitable branches of tourism in Croatia,” said Professor Ivan Đikić.
The focus of this year’s conference was on how the pandemic affects health tourism, i.e., the current market situation, new practices and opportunities in the field of health travel, and the field of promotion and communication, as well as what can be expected in the future, that is, in the so-called post-COVID period.
“We are glad that the conference has grown beyond the national framework through this way of presentation, and that we have brought the conference, but also Crikvenica as a health destination, closer to the world. What we knew, and what we have now confirmed, is that it is necessary to work on connecting at all levels, from national to local, for Croatia to become a recognizable destination for health tourism. Emphasis should always be placed on the quality of health services and the certification of health institutions, especially in this COVID and post-COVID time, which many panelists emphasized at CIHT. Also, we need to work on branding Croatia as a destination for health tourism, which should then rely on local brands,” concluded Marijana Biondić, director of the Crikvenica Tourist Board and with great optimism, invited all participants to the ninth CIHT conference in Kvarner, in Crikvenica, from November 4-5, 2021.
You can watch the video of the first and second day of the conference below:
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