November 10, 2020 – The Croatian National Tourist Board, together with 10 Croatian co-exhibitors, is currently presenting the Croatian tourist offer at one of the world’s largest tourism fairs – World Travel Market (WTM) in London, which is held virtually for the first time in 40 years.
HRTurizam reports that the fair is held from November 9 to 11 from 7 am to 10 pm to cover all time zones, and participants will communicate through virtual platforms, conferences, workshops, and seminars.
“Once the situation improves, and restrictions begin to ease, the British market will start traveling again, and the final decision on travel will depend on consumer confidence. Health is now a top priority. The entire travel industry will need to adapt and define procedures that reconcile destination provisions with passenger needs, such as digitization and contactless processes wherever possible. The security of Croatia as a destination is one of the most important messages in communication with our guests, partners, and the media on the British market,” said the director of the CNTB Representation in the UK, Darija Reić.
According to the CNTB, during the fair, they will hold virtual meetings with representatives of the most important partners, such as TUI UK, easyJet, SAGA, Jet2.com/Jet2 Holidays, Thomas Cook, British Airways, TravelZoo, TourRadar, and others.
In addition to the basic package that includes promoting the tourist offer at the virtual stand and promotional content on the WTM website, the Croatian National Tourist Board will also position itself through the Premium Deluxe package, which includes prominent visibility on the list of co-exhibitors, Facebook, Twitter, Instagram, YouTube, banners on the WTM website, and advertising through sponsored email addresses of visitors.
“The virtual presentation of Croatia will be additionally accompanied by parts of the promotional campaign ‘Discover The Colors of Croatia’, which is already being implemented in the most important European markets and will last until mid-November. This emphasizes the promotion of tourist products that are most in-demand in these market circumstances, and those are natural beauty, nautical, culture, and eno-gastronomy,” said the CNTB.
In addition to the Croatian National Tourist Board as the main exhibitor, co-exhibitors who will ensure their visibility through the CNTB virtual stand are Adriatic Luxury Hotels, Association of Small and Family Hotels (OMH), Croatia Airlines, Dubrovnik Tourist Board, Zagreb Tourist Board, Maistra Hospitality Group, Valamar Riviera dd, Perfecta Travel, Plitvice Lakes and Uniline DM.
“Despite all the challenges, Croatia was one of the most popular tourist destinations this year. We focused on online promotion, creative solutions, and services adapted to current circumstances in line with new trends. Participating in one of the world’s largest tourism fairs, although virtual, offers the opportunity to present Croatia as a safe destination with quality products, combining natural beauty, nautical, culture, eno-gastronomy – which are extremely popular this year. Croatia has shown that it can be a leader in innovation and development of offers that represent the future of tourism while thinking of digital platforms and social networks, changing the way we communicate with tourists and present the destination in a new way to the world,” said Minister of Tourism and Sports Nikolina Brnjac.
“Most of the events and fair appearances until the end of this year, but also at the beginning of next year, will be held in a new, virtual form, so we have joined the world’s most important tourism fair, WTM in London. It is important that, despite the current situation and travel restrictions, we maintain Croatia’s presence in our important markets and tell everyone that we are a safe, well-prepared, and quality tourist destination. The goal of participating in the fair is to maintain business contacts and relationships with key partners because it is one of the world’s largest tourism fairs for business audiences, which is confirmed by the data on about 50 conferences that will be held in virtual form as part of this year’s WTM,” said the director of the Croatian National Tourist Board Kristjan Staničić, adding that to make Croatia more prominent at the WTM fair, they co-financed the co-exhibitors 50 percent of the virtual participation amount.
The CNTB also adds that the Croatian tourist offer will be presented at other major world tourism fairs next year, especially in the most important markets for Croatian tourism, such as Germany and the ITB, f.re.e., Boot et al., Austria and the Ferienmesse trade fair in Vienna, Italy and the TTG trade fair in Rimini, the Netherlands and the Vakantiebeurst trade fair in Utrecht, and the United Kingdom and the WTM trade fair in London.
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