Dubrovnik Announces Marketing Plan to Bring Back Airlines
May 20, 2020 – A meeting on the topic of launching international flights was held in Dubrovnik on Tuesday.
The meeting was attended by Mayor Mato Franković, Deputy Mayor Jelka Tepšić, Director of the Dubrovnik Tourist Board Ana Hrnić, representatives of the largest hotel companies in the city and the Director of Commercial Affairs of Dubrovnik Airport, Ivan Maslać, reports Croatian Aviation.
The meeting agreed on marketing cooperation and a strategy by which the City of Dubrovnik, the Tourist Board of the City, and the Dubrovnik Airport will work together on marketing, all in order to encourage airlines to reintroduce international routes to this city.
Unlike some other tourist destinations in Croatia, the ‘Pearl of the Adriatic’ is still (until the construction of the Peljesac Bridge) separated from the rest of Croatia, and due to the distance from many crucial markets, it has developed into an air destination.
Airlines that decide to launch routes to Dubrovnik will be provided with financial compensation, and the Mayor of the city has already announced that they are ready to participate in this marketing campaign. The City will co-finance flights with 14 million kuna.
It remains to be seen which airlines will apply in the future and be interested in co-financing the flights, but there is no doubt that there will be interest in an action of this kind.
We remind you that Dubrovnik is currently connected by air only to Zagreb, twice a day. Croatia Airlines has already reduced the number of flights operating on a daily basis, depending on the booking status of each flight.
Recall, Qatar Airways and American Airlines have canceled their seasonal services to the famous coastal city this year, and won’t resume operations until 2021. The American Airlines Dubrovnik to Philadelphia flight was the first direct connection for 28 years between Croatia and the United States, a psychological as well as physical connection between the two countries.
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